When it comes to marketing your business, sticker labels can be a great way to get your name out there. They’re creative, eye-catching, and professional – all qualities that help represent your brand well. But not all sticker labels are created equal. If you want to make sure that your stickers make the best impression possible, here are five vital elements that every killer custom-made label should have.
1. Eye-catching and creative design
Creating an eye-catching and creative design for your sticker label is essential for a successful marketing strategy. When designing your sticker label, think about the elements that will draw people in and make them want to read more. Consider using bold colours, unique typography, and interesting illustrations or images to grab the viewer’s attention.
2. Appropriate colours that represent your brand
The colours you choose for your sticker labels should reflect the values of your business. Make sure that they’re appropriate to both the product or service being promoted, as well as to your overall brand identity. If you’re unsure about what colours to use, take a look at your existing branding and choose colours that are consistent with it.
3. Clear and concise text that tells the consumer what the product is
The text on your labels for packaging should be clear and easy to understand, so customers know exactly what they’re getting. Make sure that it’s easy to read and summarizes your product in a few simple sentences. This will encourage customers to pick up the sticker label instead of just passing it over.
4. White space and a clean layout
White space is an important element of any design – including your sticker label. It helps to make sure that important elements are clearly visible and stand out from the rest of the design. A clean layout will also help ensure that your message is easy to understand and make sure that customers can find all the information they need quickly. If you are looking for inspiration, The Ordinary does a great job at creating simple, yet effective labels.
5. A professional logo to help customers remember your company
A great logo for your custom die cut label will help customers remember your company and product. Make sure that the logo is easy to recognise, so it stands out from the rest of the design. Also, make sure that it’s consistent with your other branding elements – like colours, typography, and illustrations.
Creating a killer custom sticker label for your business doesn’t have to be complicated. Just make sure to include these five vital elements, and you’ll be well on your way to creating a successful marketing campaign. And don’t forget – the more creative and eye-catching your sticker label is, the better chance you have of standing out from the crowd.
