At avatar fashion store, Meta to sell virtual clothes for real money

A symbol of Meta Platforms Inc. is viewed at its booth, at the Viva Technological know-how meeting dedicated to innovation and startups, at Porte de Versailles exhibition heart in Paris, France June 17, 2022. REUTERS/Benoit Tessier

June 17 (Reuters) – Fb owner Meta Platforms (META.O) is launching a electronic garments retailer where by people can acquire designer outfits for their avatars, Main Government Mark Zuckerberg mentioned on Friday.

Virtual outfits intended by style brand names Balenciaga, Prada and Thom Browne will be out there for buy to start, claimed Zuckerberg, speaking in a dwell online video stream with Instagram’s head of style.

A Meta spokesperson stated they would be priced among $2.99 and $8.99, much less than the real outfits by individuals designers. Prada’s Matinee ostrich leather bag, for case in point, sells for $10,700.

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Zuckerberg reported he hoped to develop the keep out into an open up market wherever developers can develop and market a extensive array of electronic garments.

Avatars have emerged as 1 way for Meta to website link user identification throughout Facebook, Instagram and its other products and services, as it progressively ties the platforms collectively and steers toward constructing an immersive “metaverse” of shared, interconnected electronic worlds the place consumers can assemble.

Customers of the firm’s virtual fact headsets set up avatars to enjoy video games, take workout classes and participate in conference calls, though originally the digital outfits will be out there only on Fb, Instagram and Messenger, Meta reported in a assertion.

The company redesigned its virtual reality avatars very last calendar year to be extra expressive and 3-dimensional, then created them readily available on Facebook, Instagram and Messenger setting up in January.

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Reporting by Katie Paul and Ahmed Farhatha editing by Jonathan Oatis and David Gregorio

Our Benchmarks: The Thomson Reuters Have confidence in Principles.

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