Fashion and Beauty Brands Are Responding to Russia

A man walks past a closed H&M store in a St. Petersburg, Russia, shopping center.
Photo: Igor Russak/dpa/picture alliance via Getty Images

On February 24, after weeks of tension, Russian president Vladimir Putin declared war on Ukraine and began an invasion of the country that has left many stunned. The world has been scrambling to find ways to support Ukraine from afar. In response, fashion brands like H&M, Nike, and Puma have altered their operations in Russia, and companies like LVMH, Kering, and Burberry have offered aid to Ukrainians.

Individuals in the fashion world have also used their platforms to stand up for Ukraine. 1 Granary, a global network for fashion graduates founded by the Ukrainian Central Saint Martins alum Olya Kuryshchuk, released an open letter to condemn the Russian invasion. As of now, 2,500 people have signed it, including fashion designers Christopher Kane, Charlotte Knowles, Richard Malone, and Erin Hawkes.

Below, read how brands are responding to the Russian invasion of Ukraine.

Donated €100,000 (about $110,915) to UNICEF and to the U.N. High Commissioner for Refugees, or UNHCR. The brand has also stopped all deliveries to Russia.

Suspended its partnership with the Russian Football Union and is donating €100,000, footwear, and apparel to organizations helping children and refugees.

Donating €500,000 to the UNHCR and essential clothing to refugees through the Italian nonprofit Comunità di Sant’Egidio.

Has stopped all sales in Russia and Ukraine.

Wiped its Instagram channel and donated an undisclosed amount to the U.N. World Food Programme, a humanitarian organization.

The Body Shop North America donated $50,000 to the UNHCR and stopped all sales in Russia.

Has stopped all sales in Russia.

Donating an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. The brand also announced it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

Donating contributions received at stage presentations and fashion shows to the UNHCR.

Has suspended all sales and deliveries in Russia.

Closed its stores in Russia and halted all e-commerce in the area. The brand also donated €2 million (about $2.18 million) to relief funds in support of Ukraine, but did not disclose where.

Has halted all business with Russia, as well as closing all stores and e-commerce in the area. The Estée Lauder Companies Charitable Foundation has donated $1 million in support of relief efforts in Ukraine.

Donating 100,000 DKK (about $14,700) to the Danish Refugee Council and has halted on sales in Russia.

Donating $500,000 to the UNHCR through its long-standing global campaign Chime for Change.

Closed all its stores in Russia and paused all commercial activities in the country.

Paused all sales in Russia and closed the 170 stores located throughout the country as well as the stores in Ukraine.

Made a donation to the UNHCR in an undisclosed amount.

Closed all stores and beauty counters in Russia, as well as closing the brand’s e-commerce in the country. It is also donating over €5 million to United Nations agencies, and has donated essential-care and hygiene products to people in Ukraine.

Made a donation of €1 million (about $1.09 million) to UNICEF to provide aid for children and families in Ukraine.

Stated that “LVMH has today decided to make a first emergency donation of €5 million to support the International Committee of the Red Cross (ICRC) to help the direct and indirect victims of this conflict.” The group is also providing aid to its 150 Ukrainian workers and launching a fundraising campaign in support of the ICRC.

Closed its stores in Ukraine and paused sales in Russia. The brand has also donated €100,000 to International Red Cross and Red Crescent Movement.

Will not be making any deals with Russian wholesale partners moving forward, and has stopped delivering to Russia.

Announced that online and app purchases will be unavailable in Russia moving forward.

Donated over $1 million worth of women’s and children’s clothes to USA for the UNHCR.

Providing support for families and individuals who are fleeing Ukraine.

Stopped deliveries to Russia, though stores in the country remain open. Puma has offered financial support and housing options in western Ukraine to its 380 employees in Ukraine and the surrounding area.

The brand includes Cartier and YOOX Net-a-Porter and has closed stores in Russia and paused all commercial business in the area.

Closed all its stores and e-commerce in Russia.

Has donated €1 million to the United Nations Refugee Agency and pledged to match employee donations to the International Committee of the Red Cross and the U.N. High Commissioner for Refugees.

 Shared that it would be making a donation to World Central Kitchen.

Donating products to victims and refugees by shipping 8,000 items through Give Back Box Charity, Inc.

Partnered with humanitarian groups to help provide what is needed to the displaced and stopped all shipments to its sales channels in Russia.

The parent company to brands like Axe and Dove, it has committed to donating essential products from its brands worth €5 million to humanitarian relief effort. It has also halted all imports and exports of its products in Russia, and will not continue any business ventures in the country.

Donating €500,000 to the UNHCR.

This post has been updated.

Next Post

The Internet's Favorite Fashion Archivist Has Aspirations Beyond the Feed

Kim Russell, like many other Black creators working in fashion, has had an unconventional path to gaining visibility in the fashion world. If you have any remote interest in fashion — in addition to being “very online,” as they say — it’s possible that you’ve encountered @TheKimbino via retweet or […]

You May Like