BlackOwned

21 Black-Owned Fashion Brands To Get Familiar With

With every Black History Month comes the call to support Black-owned businesses across industries, especially when it comes to fashion. And while it’s a welcomed call, it can often underestimate just how impactful it can be to support Black-owned fashion brands year round, opening opportunities for further investment, access to resources, and sustainable growth.

Aurora James, founder of accessories brand Brother Vellies, put the idea into collective action during the summer of 2020, following the protests honoring George Floyd and Black Lives Matter. Coined the 15 Percent Pledge, James called for major retailers and start ups alike to commit 15 percent of their shelf space (virtual and otherwise) to Black-owned businesses. Today brands like Sephora, Madewell, and Macy’s are on board.

“Small businesses can turn into bigger ones. Real investment will start happening in Black businesses which will subsequently be paid forward into

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Carly Cushnie, Roopal Patel + More Fashion Forces Launch New Collective to Support Black-Owned Brands

As fashion leaders from across the industry rally to support Black-owned businesses, a new group of female forces is uniting to make a difference.

Today marks the launch of RAISEfashion, a collective of seasoned industry leaders whose aim is to offer their expertise to emerging Black talent, and help them overcome the challenges they face. (RAISE stands for Respect, Advocate, Inspire, Support, Empower.)

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The board of directors is an advisory of eight industry leaders with extensive experience. Board members include Carly Cushnie,​ CEO and creative director of her eponymous brand; retail executives ​Elizabeth von der Goltz​, Roopal Patel​ and ​Nayla Touma​; brand leaders ​Alexa Geovanos​ and ​April Hennig​; ​Nelli Kim​, entrepreneur and strategic business consultant; and Felita Harris​, tech entrepreneur and fashion executive.

The group’s experience spans all areas of the business, including sales, product, marketing and operations.

“The fashion industry can be incredibly difficult

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