From wellness to beauty; fitness to fashion, body positivity has gone mainstream. What began as a movement spearheaded by the fat-acceptance activist circles of the 1960s, has since become commodified, as brands wake up to the profit potential of making consumers feel seen and empowered. But an ad slogan to “love the skin you’re in” by applying an all-natural moisturizer or the occasional runway inclusion of a plus-size model doesn’t seem to be enough. The reality is, people remain deeply unsatisfied with their bodies, irrespective of age, size or identity.
In 2018, more than three quarters of Americans reported feeling negatively about their body, according to an Ipsos study. “The past statistics are