In the midst of the global COVID-19 crisis, many citywide events were taken off the calendar. From film festivals to art biennials to the 2020 Olympics, large-scale spectacles have either been moved to a later date or transferred to online platforms so as to limit crowds and taper the spread of the virus. The Danish fashion industry, however, went ahead with business as usual.
“We strongly believe in the importance of being able to meet face to face,” said Cecilie Thorsmark, CEO of Copenhagen Fashion Week, to WWD in June. “Fashion week is inherently a physical event, which is why we [want] to gather industry professionals at our new hub and to create a fashion week that can help the industry to move ahead.”
Indeed, Copenhagen Fashion Week was in full swing, and some brands didn’t let the pandemic deter them from showcasing their