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In fashion, there’s normcore, there’s gorpcore, and there’s even Totoro-core. And then there’s carbon. It might be the most unlikely buzzword to pop up in the industry, but over the past few years it has been in circulation nearly as often as fashion’s other favorite C-words, “capsule” and “collaboration.” Gabriela Hearst and Gucci have held carbon-neutral runway shows, and multiple fashion brands, including Burberry and De Beers, have announced their own ambitious paths towards carbon neutrality.
One of the biggest, newest undertakings in this sphere comes from a company that is not technically in fashion—though its legendary ’80s line of merch admittedly has an eager following—namely, Apple. But Apple has the fashion industry’s attention, in that it feels as