Girls

7 New Brands Fashion Girls Are Pushing to the Brink of Fame

The fashion industry is constantly evolving. Between the seasonal trend cycles, rotating creative directors, and emerging new brands, there is always a lot to keep up with. Unless you’re hyper-passionate about the fashion industry, all of the above would feel impossible to keep tabs on. But lucky for you, it’s our job. Now when I say “our” I mean me and the handful of incredible fashion girls you’re about to hear from. Supporting up-and-coming designers, in particular, is something we love doing here at Who What Wear, which is why I reached out to the editors, influencers, and directors below to find out which new fashion brands are catching their eyes.

Below, you will hear some of the most talented women (most of whom I have the pleasure of calling my friends) spill the tea on the emerging brands they are loving right now. I encourage you to click into

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The Dresses Fashion Girls Will Be Wearing This Summer

It probably comes as no surprise that in my role as an editor, I spend a rather large chunk of my workdays researching emerging fashion trendsshare-worthy shopping finds, and buzzy or on-the-rise brands. Every once in a while, however, I’m lucky enough to have one or any combination of the above categories simply present itself to me, instead. As you probably guessed, such is the case with the topic of today’s post—Rat & Boa’s dresses which have recently taken over my Instagram feed at somewhat of an exponential rate.

While the brand, which launched in 2015, is not particularly new, as most labels do over the course of their lifecycles it seems to be experiencing a period of particular popularity right now, and just in time for summer dressing. Their dresses—the majority of which are under $300—range from floor-length slips to minis and

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