Magazine

10 Magazine Releases Autumn/Winter 2020 Issues, Against the Odds

MODERN FAMILY: Countless magazines — not to mention shows, shoots and seasonal collections — have been produced under challenging circumstances over the past six months due to quarantines and social distancing. But few projects have come to life as their leader lay in a hospital bed recovering from COVID-19.

Having torn through Milan and Paris fashion weeks, as usual, in February, 10 Magazine’s editor in chief Sophia Neophitou-Apostolou fell critically ill in March and spent nine weeks in the hospital, about half of that time on a ventilator.

She remembers waking up in the hospital at one point, angry and confused and asking, “What’s lockdown?” to which the nurses replied, “All the pubs are closed.”

Neophitou-Apostolou recovered — slowly. Her muscles were so weak she had to relearn how to walk (although not in Alaïa heels), while her unmistakable, booming voice is now a little quieter and scratchier. “My karaoke

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During COVID, Magazine Assistants Are Running Fashion Closets From Their Bedrooms

Photographer: Lexi LambrosNo Restrictions: Internal and editorial use approved. OK for Native and co-branded use.
Photographer: Lexi LambrosNo Restrictions: Internal and editorial use approved. OK for Native and co-branded use.

Fashion magazines are fueled by large-scale photo shoots, features with high-profile celebrities, and coverage of red carpet events. A lot of this isn’t possible without the team behind the scenes: the fashion assistants. These assistants call in and organize all products that are then placed on talent for said events or cover shoots. The products – apparel, accessories, shoes, fine and costume jewelry, and extras – are housed in a fashion closet near the fashion department. It’s common for the closet to be the smallest room in the office – leaving fashion assistants and interns to create jigsaw puzzles to make sure everything fits and is organized for impromptu run-throughs or visual displays of upcoming shoots for the stylist to review.

When I was a fashion assistant, I remember being blocked in by trend boards,

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