Ciara Launches LITA ‘Love is the Answer,’ a Purpose-Driven, Luxury Fashion Brand For Women
Ciara and The House of LR&C, today announced the launch of LITA by Ciara, a new ready-to-wear collection inspired by Ciara’s passion for design built over the years, coupled with her iconic red-carpet moments and signature, effortless tomboy chic style.
Built on the belief that ‘Love is the Answer’ (LITA), the new consciously created line brings to life the notion that consumers shouldn’t have to choose between sustainability and fashion.
“Fashion has always been my avenue for creative self-expression, and throughout my journey, I’ve always been looking for a brand that’s a one-stop-shop, from investment pieces to budget-friendly items,” said Ciara, Co-Founder and Chief Creative Director for The House of LR&C.
“My goal is to reach the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her
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