WowWee Launches Next Gen Fashion Doll Franchise Born From the Metaverse | News

WowWee companions with Gamefam to innovate the doll and gaming types, bringing bodily dolls to everyday living online with My Avastars

MONTREAL, June 21, 2022 /PRNewswire/ — WowWee® has entered the fashion doll category with its floor-breaking new toy line: My Avastars. Encouraged by kids’ use of avatars to explore, build and express by themselves in the metaverse, WowWee partnered with Gamefam, a leading publisher on Roblox, in the creation of My Avastars for a doll that permits seamless interactive enjoy in the actual physical and electronic worlds.

“50 percent of Roblox customers establish as ladies, nonetheless when you appear at how the toy sector intersects with gaming, its products offerings are concentrated mainly on action figures and blasters. Catering to other categories and customers is a massive white area and some thing we are very passionate about,” says Sydney Wiseman, VP of Manufacturer Development & Inventive Method at WowWee. “As a gamer myself, I adore customizing my avatar just before every single session. This digital customization participate in pattern is so in line with regular doll roleplay but I was not looking at this type of integrative participate in being made available in the doll room. With My Avastars, children now have the possibility to switch their electronic avatar into a authentic daily life trend star with a range of appears to be and components for unlimited customization, creativity and self-expression, each online and in real everyday living.”

My Avastars will launch with three dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.. Each and every doll will come dressed in their signature vogue-ahead outfit along with a thriller bonus outfit and reusable sticker sheets for much more than 100 achievable looks in every single box.

“One of the matters that’s special about My Avastars is the aesthetic of the doll alone,” states Andrew Yanofsky, VP of Marketing and advertising and Operations at WowWee. “Usually, trend dolls are molded to ‘perfection.’ In comparison, the blockish shape of My Avastars, the flat surfaces, the peel and repeat sticker enjoy, are all built to provoke kids’ creativity by allowing them to modify and rearrange their dolls as they do their avatars.”

Each and every My Avastars doll will come with its very own individual code to be redeemed on the Roblox system within just the new activity entitled My Avastars: RP. The roleplaying video game, launching this July, allows young ones to provide their dolls to existence on the web, unlocking new fashions, hairstyles, and even facial characteristics.

My Avastars is the initial local community-centric trend doll property. WowWee and Gamefam are launching a Discord server to empower a two-way discussion in between supporters and the model. Fans will have an integral voice in the evolution of My Avastars, both of those in the expansion of the sport perform and the actual physical toy line.

“As the Roblox universe proceeds to increase, we’re targeted on developing the subsequent generation of strike franchises born from the metaverse,” states Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the initially time a toy and Roblox match have been formulated concurrently, reaching gamers with an partaking encounter both in the true planet and in the metaverse.”

My Avastars are accessible for pre-order as of these days, with a restricted selection being shipped this summer months just before formally hitting shelves at major suppliers such as Walmart, Amazon, Target and Macy’s in October 2022 (MSRP: $24.99 Ages 6+).

Pre-order KawaiiPie^^A_VibeThng, and Dreamer_3. now at Walmart.

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WowWee® is a international innovator and marketplace chief in creating, internet marketing, and distributing hi-tech purchaser robotic, toy, and leisure products and solutions. Considering the fact that its launch in 1988, WowWee has revolutionized the way consumers interact with robotics – fusing technology and imagination to supply award-successful toys and devices such as Robosapien® and MiP®, The Toy Association’s Modern Toy of the Year (TOTY) in 2015. WowWee’s Fingerlings® – the very first-ever line of animatronic collectible toys – promptly skyrocketed in acceptance, topping retail greatest-marketing lists all over the earth, and won the 2018 Collectible Toy of the Yr and overall Toy of the Calendar year awards. The enterprise won Plush Toy of the Calendar year in 2020 for its accredited, official Pinkfong Baby Shark™ Music Puppets with Tempo Management, and Licensing International’s Excellence Award for Most effective Toy of the Calendar year ages -8. With workplaces in Montreal, San Diego, and Hong Kong, WowWee proceeds to innovate across the toy and enjoyment categories. Please go to


Gamefam is the foremost specialist publisher and developer of video games on metaverse platforms like Roblox, Minecraft and additional with encounters that typical 27MM+ gameplay classes per working day. Our mission is to make dynamic activities for an amazing community even though we grow the subsequent era of tremendous hit gaming and amusement franchises from in just the metaverse. Gamefam operates the premier network of game titles on Roblox with over 750 million month to month visits comprising 83 million several hours of engagement across 30+ are living games in the firm’s portfolio. Gamefam’s top rated franchises include things like Sonic Pace Simulator, All Star Tower Defense, Twilight Daycare, Tower of Misery, Auto Dealership Tycoon, Funky Friday, Very hot Wheels Open up World and Starving Artists. The Gamefam team combines the company and creation experience of longtime brand name industry experts and match marketplace specialists with the metaverse’s leading creators. For a lot more information and facts, you should visit

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