Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market […]

The History of Organic Clothing

It all started back in the hedonistic 1970s when the war was long over and the polyester era was beginning to chafe the thighs of the younger generation. Make do and mend was still clinging on in the older generations but stories about chemicals and sustainability started to leak out […]

Plus Size Apparel – Simple Fashion Tips

The demand for plus size apparel has increased quite significantly and this can be attributed to the rising population of bigger people. The truth is, full-figured people are becoming more confident. Consequently, they opt for more stylish clothing items without worrying about their body sizes. If you are blessed with […]

Fashion Trends Men Should Try This Year

Unlike women, men are a bit more sheepish when it comes to trends and fashion. Actually, men tend to cling to timeless fashion, like ripped jeans and monochromatic clothes. But it doesn’t mean they are not paying attention to fashion or slowly trying (is that a Yeezy or Adidas NMD, […]