Snapchat’s New Features Target AR-Fueled Fashion Shopping

Snapchat’s augmented reality-powered shopping is now coming for fashion in a major way, per the company’s latest announcements at its Snap Partner Summit on Thursday. Amid the raft of updates, Snap’s new retail-oriented features showcased how its fashion ambitions are evolving. The company revealed more sophisticated virtual fashion try-ons while […]

How Do I Reboot My Closet?

I’m starting a new chapter in my life. I’ve got a closet full of beautiful blazers, denim shirts, crewnecks and scarves that were shaped by my last professional dress code and reflect a very specific American aesthetic, but I’m back on the job market and struggling to find a style […]

Three Fashion eCommerce Trends of 2022

The fashion eCommerce industry in the year 2022 has been living out the adage that “change is the only constant”. Consumer buying behavior has transformed notably since the start of the pandemic, with demand for sustainable yet affordable clothing rising. If you are the owner of a fashion eCommerce store, […]