Artist Daniel Arsham Is Starting His Own Brand
The American artist Daniel Arsham, whose megahit “future relic” sculptures have manufactured him a go-to buzz health care provider for the fashion market, is launching a trend label of his have. Objects IV Life, as it is termed, debuts with an inaugural assortment of hardy outerwear, denim, and add-ons including a pair of steel-toed perform boots. The brand name is a joint venture with Stefano Martinetto of the London-dependent brand name incubator Tomorrow, which has also bolstered designers Martine Rose and A-Chilly-Wall*’s Samuel Ross. Its inaugural collection debuted currently at Kith’s Paris flagship and on the brand’s web site.
“Objects IV Life is an evolving evidence of principle, an unlimited work in development, a tangible manifesto for transform: you are the auto,” Arsham claimed in a press release, evoking the utopian spirit of other ethos-forward streetwear models like Scott Sternberg’s now-shuttered Entireworld, and the function-in-development spirit of Virgil Abloh’s
