APSLEY — With the motto “where style intersects comfort,” Dan Joyce Clothing is building on its 40-plus year legacy with the grand opening of its new Apsley location this weekend — promising to bring patrons a variety of casual yet stylish women’s clothing collections coupled with a high level of customer service.
The new store, located atn 126A Burleigh St. in downtown Apsley, officially opened its doors for a soft launch on May 3, but the long-running business will welcome customers on Saturday and Sunday for its grand opening. It’s an expansion of Dan Joyce Clothing’s flagship Peterborough storefront, located on Hunter Street and established in 1979 by Dan and Sally Joyce.
For 43 years, the Peterborough location has offered “simple, timeless wardrobes” for women.”
Nancy Wiskel, who took the reins as owner in October 2019, plans to build on the company’s “tradition of “comfort as the ultimate luxury.”
Catering to a “stylish woman about town” lifestyle, the Apsley Collection features more relaxed, casual styles.
“The collection can be described as leisure wear for the smart dressed woman; fun but still stylish,” Wiskel said.
The new 1,000 square foot, two-floor space features a cozy, cottage-like interior — reflecting Apsley’s cottage country environment — complete with a fireplace.
One thing that isn’t different about the new spot is the customer service that will be provided, Wiskel told The Examiner.
“We’re making sure we bring that same level of service that equals the clothing we’re selling and that’s the legacy I’ve been able to tap into,” she said.
As Dan Joyce Clothing emerges from a “very difficult” couple of years due to the pandemic, Wiskel said Aspley was the perfect fit for a second store.
“I thought it was a really good market to be able to tap into and Apsley in particular is one of the towns that’s seen a lot of growth over the last couple of years, so I feel it’s at the beginning of a really good growth stage and I wanted to be a part of that,” she said.
As health measures relax and stores open up, Wiskel felt it was the right time to expand.
Goodie bags will be handed out at the grand opening and customers will have a chance to enter clothing draws.
Currently open as a seasonal shop from May to October, store hours are Tuesday to Saturday 11 a.m.to 5 p.m. Hours will expand to Monday to Saturday 10 a.m.to 6 p.m. and Sunday 11 a.m. to 4 p.m. starting next week.