International fashion model brings sustainable clothing to Door County

Sharon Hinnendael, owner of Sustainable Style Door County, poses inside her women's fashion shop on April 12, 2022, in Sturgeon Bay, Wis.

STURGEON BAY – You might not think an international fashion model and actress would care about the fashion concerns of women in the everyday world. Maybe she’d give some thought to growing environmental concerns, but it’d be secondary to her life in front of the camera.

Sharon Hinnendael has those concerns, but instead of just paying lip service to them, she turned them into Sustainable Style Door County, a secondhand fashion shop in downtown Sturgeon Bay that carries affordable clothes and accessories that otherwise are likely headed for a landfill.

Hinnendael said the store is meant to carry fashions for a wide range of women in a wide range of styles, from casual to professional to a night on the town.

“It’s beach sandals and tank tops to super-upscale fur coats to full-length gowns, and everything in between. There’s something for everyone,” Hinnendael said.

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