Italian Jewelry Industry Begins Full-Scale Marketing Effort In The U.S.

The Italian Jewellery Sector has begun a massive thrust into the North American current market with its to start with ever exhibition and workshop less than the banner of “The Italian Jewellery Manifesto.”

A complete of 46 Italian jewelry brands participated in the occasion held Might 18 – 20 at the new Piazza Italia, an celebration area and showroom in New York committed to Italian food stuff, structure and vogue industries.

According to the organizers, about 300 potential buyers attended the 3-working day party, such as associates from Neiman Marcus, Bergdorf Goodman and Zales. It even captivated consumers from London.

The function opened with a press meeting and a networking dinner adopted by two times of workshops and tours of goods on offer you with representatives from the manufacturers to explain their choices for U.S. jewellery industry buyers and journalists. The businesses at the party represented the four big jewellery centers in Italy: Vicenza, Valenza, Arezzo and Torre del Greco, as effectively as firms in other pieces of the nation.

Although the jewellery firms characterize a selection of supplies, variations and techniques, the bond that unites this team is the perseverance to Italian structure and craftsmanship and the “Made in Italy” items mark indicating that a item is all prepared, manufactured and packed in Italy. These characteristics are identified in the course of the world for its uniqueness and substantial high-quality in style and craftsmanship. These businesses are not household names, but they create many of the jewels that fill shop cabinets through the U.S. and the environment. They blend historic handcraftsmanship with substantial-tech equipment strategies (Italy is also identified for its significant-tech jewellery-generating machinery).

Antonio Laspina, consul general of Italy for the U.S., mentioned The Italian Jewellery Manifesto is just the starting. Trade and client-going through events will be held at the Piazza Italia house and throughout the state. Laspina particularly mentioned South Florida, Texas and Arizona as important sites for future situations.

This venture is a massive endeavor that is fully funded by the Italian government, which supports Built in Italy companies all over the world. This occasion was the outcome of a collaboration among the Italian Trade Agency in the U.S., FEDERORAFI (the Italian Federation of gold jewellery, silverware and jewellery producers), and the Italian Ministry of Overseas Affairs.

North America has generally been a very long-standing and very important market for the Italian jewelry sector. Having said that, for the duration of the Coronavirus pandemic (and probable since of it) the location has when all over again grown to develop into the major market for Italian jewelry.

Paola DeLuca, a properly-recognized craze forecaster in the jewellery industry, stated in an job interview next the celebration, the key rationale is both of those the rise in U.S. consumers obtaining Italian jewelry and since of the shifting retail landscape, marking a require for brands to interact with customers and the jewellery trade much more directly.

All through the push convention this progress in customer need was highlighted by Claudia Piaserico, president of FEDERORAFI, declaring that 2021 product sales of Italian jewellery in the U.S. totaled just about 1.3 billion euros, accounting for 16% of all Italian jewelry exports.

“North The usa as soon as yet again is the best export market for Italian jewelry as it was in the 90s,” stated DeLuca, who curated the suppliers and led the internet marketing and communications attempts for the occasion. “It’s a adore affair that started out a lot of a long time back in The united states and is continuing and getting to be stronger in 2022 and onward.”

DeLuca claims the timing of the North The usa marketing and advertising push coincides with this increased investing in Italian jewellery and a new attitude amongst individuals because of the coronavirus pandemic.

“People are eager to expend simply because they want to truly feel superior about themselves. They are investing in leisure and luxurious,” DeLuca claimed. “The pandemic modified our notion of everyday living and values and so people today are again in investing in jewellery and very good design and style and hence this is a time when entrepreneurs and businesspeople are investing, and shoppers are responding.”

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