

New Delhi, June 3 (IANSlife) Lenskart can take a major leap into the fashion landscape by way of its collaboration with JJ Valaya for the marketing campaign of his all-new bridge-to-luxurious model, JJV. With this, the brand aims to lead and cement its put in the place of trend and provide forward its trend unique item offerings.
“For 3 fantastic many years, JJ Valaya has been a component of people’s weddings and celebrations and in fact, there is no greater sensation! This calendar year, as we celebrate our 30th yr in vogue as a luxurious situation have on manufacturer, we choose a action further more into our globe with the start of our all-new bridge-to-luxurious manufacturer, JJV and there couldn’t be a better suit than Eyewear created by Lenskart for our debut marketing campaign. In keeping with the vision to hold style easy, obtainable nevertheless bold adequate to make a assertion that demonstrates individuality, the collaboration worked beautifully”, adds a agent for the Property of Valaya.
Lenskart aims to faucet into a stylish audience to reframe eyewear from a useful product or service to a type of personal expression, in retaining with its mission to completely transform the way people see and encounter the globe.
Sasha Chhetri, AVP, Advertising and marketing at Lenskart explained, “We’re thrilled to announce our collaboration with JJ Valaya as it is the perfect first move toward highlighting the style-initially component of our merchandise. Alongside with engineering, style is our crucial emphasis to providing our audience with a elegant solution assortment, that is numerous in character so that every person can flaunt their personality through our eyewear.