Minister, Retail News, ET Retail

Centre working to enhance sale of SHG products on e-commerce portals: Minister

The Centre on Friday released an e-commerce portal for advertising and marketing products designed by gals of self-assistance groups (SHGs), and mentioned efforts were underway to have at minimum 25 for every cent of all gross sales by them as a result of on the internet.

Union Minister of State for Rural Progress Faggan Singh Kulaste inaugurated the Saras Foodstuff Competition and explained the authorities will acquire actions to build Saras stalls by girls SHGs in all point out capitals, important metropolitan areas and metros, airports and railway stations for widening the attain of advertising, the ministry explained in an official assertion.

He also launched the e-commerce portal for improved and more successful internet marketing of the products and solutions ready by ladies of self-support teams and reported, “attempts are on to have at minimum 25 for every cent of all gross sales by women self-aid groups as a result of e-commerce portals yearly.”

Via these festivals, Kulaste stated, much more and much more individuals will be exposed to ethnic and household-designed handicrafts, paintings, toys, food items and other objects.

“Each individual women beneficiary have to conserve at the very least Rs 1 lakh for each annum as a result of sale of area products. Nowadays the ideal solutions of SHGs are also staying exported to different nations and there is a have to have for far more and additional awareness marketing campaign equally regionally and globally about their market items through e-commerce platforms and other avenues,” the ministry mentioned.

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