In fact, the best fashion purchase that Geldof – who now buys the majority of her wardrobe second-hand – has made to date was in a vintage shop in Paris. “It’s a denim jacket that’s got a scene of Rodeo Drive on the back, with diamanté on it. It’s very Dolly Parton, super ’80s and I’m obsessed with it,” she says.
That doesn’t mean she isn’t partial to the world of online resale, too, particularly when it comes to pieces she’s long had her eye on. Currently top of her wish-list? A pair of Miu Miu floral cowboy boots from spring/summer 2012. “I make alerts on all the sites for different things that I’m searching for,” Geldof explains. “I’m always waiting for [the Miu Miu boots] to ping – it’s happened once and I missed them.”
For Geldof, it’s crucial that shopping second-hand is normalised, given the enormous environmental impact of the fashion industry. “When I was growing up, there was a [stigma] about buying second-hand clothes. Vintage was cool but second-hand was a different thing,” she recalls. “I think that’s changing, thank god – I will never for the life of me understand why we need all of these brand new clothes.”
Moving forward, Geldof hopes that Resale Therapy will continue to expand, allowing people to donate and repair their clothes, as well as buy second-hand. “We eventually want it to become a place where people can really get involved in making their clothes last,” she says.
In the meantime, though, it’s all about enjoying the process of buying and selling pre-loved pieces. “Really it’s friends hanging out and doing something together – it’s super fun,” Geldof concludes. “But if we can engage people with this idea that second-hand is actually super cool, then that’s great.”
Resale Therapy is holding a sale at The London Edition on 8 May between 11am and 4pm. Entry is £3.