Self Portrait brings back Irina Shayk for latest ad campaign


13 May, 2022 | by The Retail Bulletin

London fashion brand Self Portrait has unveiled a series of teaser images from its latest campaign starring Irina Shayk.

The model and actress has made a return after her debut for the brand last year.

Captured by photographer Carlijn Jacobs in New York, Shayk wears pieces from Self Portrait’s autumn/winter 2022 pre-collection.

The full campaign will be launched later this month and will continue the visual narrative of capturing and celebrating the different sides to the Self Portrait woman. The autumn/winter collection will be available to purchase online, in Self Portrait stores and across its global network of partner retailers.

Self Portrait founder Han Chong said: “I wanted to shift our campaign into something that felt really strong, powerful and clean to represent the joy and confidence associated with our brand and to celebrate the spirit at the heart of this new collection. Irina is the perfect woman for us – she has so much character and personality, and is able to show the different sides of the self-portrait woman so effortlessly. I’m so pleased to work with her and that our creative relationship continues to evolve.”

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