Virtual

Onward With ‘Collective Action,’ Virtual Fashion Shows

Brands are injecting circularity into visions for fall, while industry groups are grooming digital experiences and tools.

SUSTAINABLE FASHION WEEK THIS NYFWFashion Revolution to partner with Sustainable Fashion Week, in concurrence with New York Fashion Week.

As with Helsinki Fashion Week, which took place digitally recently, the six-day NYFW event running Sept. 11 to 16 is shifted to YouTube livestream and is entirely focused on eco-friendly practices, which includes a spotlight on upcycling, student designers, vintage collectors and the full life cycle of garment production.

Billing sustainability as the “future of fashion,” the event is differentiated by its immersive online experiences spanning panel conversations, documentary features and instructional workshops.

SFW cofounders include Rick Davy, who has successfully run Fashion Week Brooklyn for more than a decade, and Bridgett Artise, owner, author and designer of Born Again Vintage who helped popularize upcycled fashion in the early Aughts with her

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Buyers Weigh In on Paris Men’s Virtual Fashion Week

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PARIS — The biggest winner of the virtual fashion week, it seems, was the real-life fashion show. 

A handful of buyers weighed in on the virtual presentations, which were broadly appreciated — varied and lively as they were — but many opined that nothing beats being in the same room.

Loewe stood out as a favorite of buyers, both for the collection and presentation, bridging the physical-digital divide with an interactive box of goodies that included fabric swatches and pop-out glasses stamped in cardboard. Casablanca caught attention, too, for a snazzy video presentation that swept the viewer off to a tropical paradise, where men in silky white shirts grooved to jazzy music before taking off in a bright red vintage sports car.

Dior men’s figured high on the list of buyer favorites, too, with particular praise for the collaboration with artist Amoako Boafo.

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