The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark.
The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week.
Image source: Instagram/@ausfashioncouncil
Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in economic gain, becoming a $38 billion industry by 2032 and creating an additional 86,000 jobs.
In the short term, the fashion and textile industry has the potential to generate an additional $1.3 billion, including $700 million from additional investment, $500 million in exports and $100 million in private consumption and government expenditure.
Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in economic gain, becoming a $38 billion industry by 2032 and creating an additional 86,000 jobs. The industry is made up of 77 per cent women, driving women’s economic security and having the potential to deliver further career pathways and working opportunities.
In May 2021, the AFC was awarded a federal grant to create an Australian fashion certification trademark and campaign to drive demand for Australian brands locally and internationally. Instantly recognisable, Australian FashionTM will help more customers discover, explore and buy Australian fashion. The result will drive industry growth, more jobs and a greater contribution to the local economy that will future-proof the Australian fashion and textile industry.
This world-first, industry-led campaign will define Australian fashion, selling its unique creativity and progressive values to the world.