From video game to fashion player

With colourful and playful figures like Pikachu, Bulbasaur, Charmander, Squirtle and Jigglypuff, it
is no surprise that the well-liked video sport Pokémon can make the perfect partner for a manner
collaboration.

Pokémon, which launched in 1996, has bought far more than 380 million movie games and recorded more than
one particular billion Pokémon GO downloads considering that 2016. New off the back of the brand’s 25th anniversary,
which saw record-breaking revenue across a lot of parts of the enterprise, manner models are embracing
the gaming phenomenon with revolutionary and pleasurable designs.

In the previous six several years, Pokémon has greatly greater its manner existence and partnered with some
outstanding style makes and stores across the planet. From higher-conclude, perfectly-recognised designers these types of
as Jeremy Scott to rising names which include Charli Cohen and Bobby Abley, as effectively as high street
partnerships with Uniqlo, H&M, and Zara, and collaborations with makes these types of as Longchamp,
Converse, Levi’s and The North Experience.

Pokémon and Levi’s, courtesy of the model

Pokémon’s allure to the manner market stems from its broad worldwide enchantment, the figures are
beloved across all ages and demographics, which is why the franchise handles several pillars from video
online games to mobile applications, as perfectly as the Pokémon Buying and selling Card Match (TCG), animation and films,
Perform! Pokémon competitive occasions and certified products and solutions.

In addition, there is no scarcity of inspiration from the Pokémon earth as it attributes above 900
people and counting, which are instantaneously recognisable vibrant, daring and iconic designs, such as
the iconic and lovable yellow Pikachu that lend well to pattern-led collections.

Mathieu Galante, Licensing Director EMEA The Pokémon Organization Worldwide explained: “Pokémon is
regularly on the lookout to innovate and connect with its viewers in new and diverse approaches. Manner was a
pure move, allowing for us to offer a wide assortment of quality products and solutions across all budgets and styles to
deliver enthusiasts young and previous closer to the manufacturer, at the exact same time as attracting new kinds Pokémon’s
wide international enchantment offers possibilities across the total vogue business and the iconic brand
delivers countless inspiration for designers – numerous of whom are Pokémon lovers by themselves. We
intend to make on our accomplishment in the sector with more thrilling and revolutionary collections and
activities in the coming months and yrs.”

Pokémon embraces style and innovation with designer and manufacturer collaborations

In October 2021, Pokémon entered the metaverse for the 1st time as portion of its effective
collaboration with Charli Cohen for Selfridges in honour of the game’s 25th anniversary. The
collaboration presented a cyberpunk electronic environment that allowed enthusiasts to kit on their own out with
products themed all over characters from the entire world of Pokémon.

Pokémon and Charli Cohen, courtesy of the brand

The innovative and immersive buying platform Electric powered/City, made by storytelling creation
household Yahoo RYOT Lab. Hotspots inside of the virtual world permit followers to order goods from the
Charli Cohen x Pokémon physical selection, marketed completely at Selfridges, which have been then sent
to their residence.

Items from the actual physical assortment involved hoodies, jackets and t-shirts starring Pokémon icon
Pikachu. At the time bought, prospective buyers could access special Snapchat filters attached to every garment,
while also becoming able to use Snapchat’s AR know-how to digitally use the garment. Every piece also
experienced a QR code keyring, which when scanned activated a Pikachu AR working experience.

Other thriving vogue collaborations from final year provided Pokémon sneakers and attire with
Swedish brand name Axel Arigato showcasing some of Kanto’s most liked figures. From hoodies
embroidered with Pikachu and Meowth to a boxy denim jacket that includes Pikachu prints, and
responsibly generated classic-fashion runners carrying motifs of Gengar created applying recycled PET
bottles and recycled plastic.

Even though Levi’s marked the anniversary year with eye-catching, matching denim-on-denim inspired by
the playful spirit of the Pokémon globe. Highlights integrated a vibrant eco-friendly denim jacket and 501s
emblazoned with the woodland options of Kanto, Japan, and a pair of stonewash indigo denims
adorned with an oversized embroidered Pikachu and lightning bolt patches. These daring, graphic-
heavy styles sat alongside a variety of graphic tees and hoodies that includes character art of Ash and
Pokémon which include Snorlax and Gengar.

Pokémon and Levi’s, courtesy of the manufacturer

Pokémon also has an ongoing collaboration with Japanese fashion retailer Uniqlo, with normal
constrained-version lines of T-shirts for males, ladies and young ones, co-made by numerous major artists
together with Daniel Arsham and most not too long ago magma. The hottest assortment sees salvaged resources,
plastics, and appliances applied to type the silhouettes of 5 Pokémon: Pikachu, Magnemite,
Magikarp, Psyduck, and Charizard.

Pokémon and Daniel Arsham for Uniqlo, courtesy of the manufacturer

Mathieu Galante concludes: “Pokémon has become a true manner icon. Its popular reputation
and much-beloved characters appeal to higher-calibre associates keen to discover progressive suggestions, the
inventive partnerships and collaborations increase to the excitement around each selection. From higher close to
higher avenue, it inspires appealing apparel and extras with massive enchantment and good collectability,
making sure continually solid retail sales.”

Pokémon, courtesy of the model
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