Consumers Are Already Saying Goodbye to Their Sweatpants | The Week Ahead, BoF Professional
HAPPY DAYS ARE (ALMOST) HERE AGAIN
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New York will allow small concerts and other live events starting April 2.
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Daily US air passenger volumes recently topped 1.5 million for the first time since March 15, 2020.
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Consumers have already shifted buying patterns with post-pandemic life in mind.
You could look at air passenger volumes, store traffic tallies or concert venue schedules to determine when life has returned to “normal.” But for fashion, Google searches might be a better indicator. Queries about high-heeled shoes have in recent days hit levels not seen since February 2020, while searches for sweatpants are experiencing an epic collapse.
Perhaps it’s just the nice weather, but it’s starting to feel like “normal” life is, if not quite here, at least in sight for the first time in over a year. The speedy return of pre-pandemic shopping patterns and travel plans points to a quick