Day: June 24, 2021

Welcome to the post-lockdown fashion boom

 (Getty Images/iStockphoto)

(Getty Images/iStockphoto)

By now, you will probably be familiar with the “pandemic revenge outfit”. Perhaps you’ve seen the hashtag trending on Twitter alongside a picture of a chainmail halterneck top. Or a leopard print co-ord. Or a sequin cocktail dress. Whatever the image, they will all send the same message: this is not just any outfit.

For the uninitiated, the pandemic revenge outfit is characterised by a unique set of sensibilities: melodrama, extravagance, and unadulterated excess. It’s the kind of outfit we haven’t had any place to wear for the last 18 months. One that, we hope, will make up for all of the time we’ve spent neglecting our wardrobes during lockdown, when dressing up meant donning a matching pyjama set. In short, it’s a sartorial f*** you to Covid.

The rise of the pandemic revenge outfit is supported by shopping data. According to global fashion search platform, Lyst, we’ve

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