Virtual clothes have come a long way since the red sneakers worn by Sonic the Hedgehog in the 1991 game. A new generation will soon live virtual lives in the gaming metaverse – a collective virtual shared space – where they play, hang out with friends, wander around and, increasingly, dress up in designer wear.
While the concept may sound baffling to anyone born before 1996, for Gen Z (those born between 1996-2012) and Gen Alpha (those born post-2012) it is second nature. Having grown up with smartphones, Snapchat and Instagram, the metaverse offers a way to connect to anyone, anywhere and it’s where creativity and individuality can be freely expressed.
With an estimated 2.5 billion gamers, who spent a collective $100 billion on virtual goods pre-pandemic, it is no wonder companies are keen to be involved.
Hailed as the successor to the internet, the metaverse is an entirely digital