Day: September 29, 2021

how fashion is being digitised





Writer Hafsa Lodi tries the digital Jell-O Coords by Spanish 3D garment designer Soledad Gallardo. Courtesy Hafsa Lodi


© Provided by The National
Writer Hafsa Lodi tries the digital Jell-O Coords by Spanish 3D garment designer Soledad Gallardo. Courtesy Hafsa Lodi

I’m mindlessly scrolling through Instagram when an image jumps out from the blur of “shoefies” (shoe selfies), inspirational quotes and sponsored posts. It’s a photo of a mermaid on a beach, perched on the sand in front of a backdrop of clear blue ocean waves.

She is a fairy-tale vision in embellished ivory, complete with dramatic bell sleeves and a tail. I swipe left and reality sinks in. This is a digitally enhanced image – in the original, the woman is wearing a plain, one-piece swimsuit: unremarkable and unmemorable.




The Mythical Mermaid Gown is the creation of Berlin-based virtual fashion designer Yifan Pu, and costs $129 on virtual fashion platform XR Couture. Courtesy XR Couture


© Provided by The National
The Mythical Mermaid Gown is the creation of Berlin-based virtual fashion designer Yifan Pu, and costs $129

Read More