Day: July 14, 2020

Buyers Weigh In on Paris Men’s Virtual Fashion Week

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PARIS — The biggest winner of the virtual fashion week, it seems, was the real-life fashion show. 

A handful of buyers weighed in on the virtual presentations, which were broadly appreciated — varied and lively as they were — but many opined that nothing beats being in the same room.

Loewe stood out as a favorite of buyers, both for the collection and presentation, bridging the physical-digital divide with an interactive box of goodies that included fabric swatches and pop-out glasses stamped in cardboard. Casablanca caught attention, too, for a snazzy video presentation that swept the viewer off to a tropical paradise, where men in silky white shirts grooved to jazzy music before taking off in a bright red vintage sports car.

Dior men’s figured high on the list of buyer favorites, too, with particular praise for the collaboration with artist Amoako Boafo.

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