As she was putting together her portfolio collection during her last year as a fashion student at Parsons School of Design, Najla A. Burt called her mother for help. She needed to come up with a name for her clothing line.
“We had a conversation around why she should not make her label her name,” Cynthia Burt, Najla’s mother, recalled in an interview with The Daily Beast. “We talked through the legal thing of not making your name the brand, because there are so many avenues for people to sue you personally. But beyond that, Najla said, ‘We’re not going to say or make anything public about the fact that we’re Black.’”
Sure enough, social media posts from the brands early days show off the clothes, not the women behind them. “If you go back and look, you won’t see any pictures of us,” Cynthia said. “We