Day: September 22, 2020

Why Grandmas are the new fashion models in 2020

Jean Simms, grandmother of designer Matthew Harding, models a shirt and skirt by her grandson's label Palmer//Harding - Brendan Freeman
Jean Simms, grandmother of designer Matthew Harding, models a shirt and skirt by her grandson’s label Palmer//Harding – Brendan Freeman

This year has presented designers with challenges the likes of which they’ve never faced before. It’s also been a year when many of us have grown closer to our families, locking down together or speaking more than ever as the world slowed down and the news became scarier. 

The result? Grandmas – and mothers, sisters, daughters, nieces, cousins and friends – are turning models for many of the designers presenting new collections, giving a personal, heartfelt feel to offerings which have been created at a time like no other.

Palmer// Harding, the label which specialises in modern shirting founded by Matthew Harding and Levi Palmer, brought the trend to London Fashion Week. In their digital presentation, the designers chose to photograph the women closest to them wearing pieces from

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