When does something actually become “cool”? Sometimes it’s a response to high fashion or the times we live in – just look at Crocs, the UGG revival and the reemergence of Juicy Couture, owing to the pandemic demand for clothes so soft you forget you have a corporeal form and the internet’s proclivity for Y2K fashion. Sometimes there’s absolutely no rhyme or reason to it at all. Think of the time when everyone was doing sea shanties on TikTok and internet culture writers did thinkpieces about how this symbolised our longing for a simpler way of life, when actually it mostly got big because it was funny and sea shanties slap.
Trying to predict trends can over-egg the