Day: April 15, 2021

What the Fashion Industry Can Learn

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Courtesy of AppleGetty Images

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Style Points is a weekly column about how fashion intersects with the wider world.

In fashion, there’s normcore, there’s gorpcore, and there’s even Totoro-core. And then there’s carbon. It might be the most unlikely buzzword to pop up in the industry, but over the past few years it has been in circulation nearly as often as fashion’s other favorite C-words, “capsule” and “collaboration.” Gabriela Hearst and Gucci have held carbon-neutral runway shows, and multiple fashion brands, including Burberry and De Beers, have announced their own ambitious paths towards carbon neutrality.

gucci spring summer 2020
Gucci’s spring 2020 carbon-neutral show.

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One of the biggest, newest undertakings in this sphere comes from a company that is not technically in fashion—though its legendary ’80s line of merch admittedly has an eager following—namely, Apple. But Apple has the fashion industry’s attention, in that it feels as

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